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ATCA joins call to plug the e-cigarette regulation gap in South Africa

The African Tobacco Control Alliance (ATCA) has joined South Africa’s public health organisations in calling for urgent regulation of e-cigarettes through the swift implementation of the long-awaited Control of Tobacco Products and Electronic Delivery Systems Bill, saying the Bill could have an impact well beyond South Africa’s borders.  


Leonce Sessou, Executive Secretary of ATCA, says “Global evidence reveals that e-cigs may create a new generation of young nicotine addicts and undermine progress in reducing tobacco use nicotine addiction. South Africa’s response to this new public health threat will serve as an example of how other African countries could regulate e-cigarettes. Protecting Africa’s youth from nicotine addiction and possible subsequent lifelong tobacco use will promote the health, society and economy of Africa.” 



ATCA joins the “Protect our Next” partner organisations, including the National Council Against Smoking (NCAS), CANSA, the South African Medical Research Council (SAMRC), the South African Tobacco Free Youth Forum (SATFYF) and  the Heart and Stroke Foundation South Africa (HSFSA) in calling for urgency in the processing of the Bill. 

Formerly a leading country in tobacco control, South Africa’s current law has become outdated in many areas, including the lack of regulation for novel products. Nearly four years have passed since the Bill closed for public comments in August 2018, during which time the e-cigarette industry, currently largely unregulated, has further taken hold in South Africa. 

“We are deeply disturbed that South Africa still has no restrictions in place to vet e-cigarettes sold in the country. There are no robust pre-market evaluations, no marketing, labelling or packaging requirements. South Africa is well behind in protecting the public,” says Dr Sharon Nyatsanza of NCAS. “As the World Health Organisation recommends, we call for e-cigarettes be regulated, to  prevent initiation by non-smokers, particularly the youth, to minimise the health risks to users and non-users, whilst allowing informed adult access.  It is important that swift action be taken to pass the Tobacco Control Bill into law.”


Dr Catherine Egbe of SAMRC highlights the need for regulation to reduce health impacts. “E-cigarette use has increasingly been recognized as a global public health problem, due to the health harms associated with its use. These include respiratory health problems, like the exacerbation of asthma, bronchitis, tuberculosis, HIV/AIDS and chronic risks to cardiovascular and oral health, as well as the negative impact of nicotine exposure and addiction on adolescent brain development.”


The e-liquid in most e-cigarettes contains nicotine, the same addictive drug that is in regular cigarettes, cigars, hookah, and other tobacco products, says Egbe. However, nicotine levels are not the same in all types of e-cigarettes, and sometimes product labels do not list the true nicotine content. “There is no one standard to determine how harmful e-cigarettes are. Health harm varies based on a number of factors ranging from the level of nicotine, device type, ingredients used, battery type, how old the device is and importantly variations made by specific users and use patterns. Some users inhale more deeply, some use higher voltage, some use the devices more frequently. These factors can further exacerbate the health risks associated with the use of e-cigarettes.” 


Egbe believes the new Bill is well-balanced. “While the new Bill does not ban e-cigarette use by adults, it seeks to minimise e-cigarette use and the associated health impact, particularly e-cigarette use by children and non-smoking youth. It does this through regulating advertising, packaging and the different flavours that have been shown to encourage youth initiation, as well as limiting areas in which these products can be sold and used. The proposed Bill requires accurate health warnings and mandates proper labelling of the products; users must know the constituents of the products, their quantity and related risks.”  


The Bill further makes it unlawful to use e-cigarettes where smoking tobacco products are prohibited, for instance in schools, and public transport and indoor public places to protect non-users, explains Nyatsanza. “E-cigarette aerosol is not harmless vapor, it contains nicotine and toxic metals, which is also harmful to the health of non-users. Everyone has the right to breathe clean air. If the use of e-cigarettes is allowed anywhere with no limitations, people are being denied their basic rights.” 


When it comes to cessation, Nyatsanza says that unregulated e-cigarettes undermine the use of medically proven cessation aids. “Studies conducted by Africa Centre for Tobacco Industry Monitoring and Policy Research (ATIM) show evidence of limited efficacy for long-term cessation. Unproven claims of cessation efficacy of e-cigarettes are harmful to public health. If children and non-smoking youth increasingly use e-cigarettes, any individual level cessation benefit from e-cigarettes, which is in any case contested by local studies, is eroded.”  

Nyatsanza says that South Africa recognizes the importance of helping smokers to quit smoking, but requires all stopping smoking medications and aids to be registered. “The e-cigarette industry has evaded these safeguards, by registering e-cigarettes as consumer products – yet making public claims that e-cigarettes help people to stop smoking. Clearly, the industry does not want to abide with public health safeguards and regulations, as it does not want to subject its products to the safety and approval systems for products designed to help people to quit smoking.” 


Lorraine Govender of CANSA says research shows that attractive flavours and colours, cool packaging, easy accessibility and advertising directly targeting the youth, including influencer advertising on social media, continues to encourage initiation. “Failure to property regulate e-cigarette marketing is a failure to protect children and young people from addiction and health harms caused by these products.”


Public Health Policy and Development Consultant, Zanele Mthembu, says every provision in the proposed Bill is well designed to prevent child and youth initiation. “Research indicates that most smokers start at a young age, and that vapers are likely to progress to combustible cigarette smoking. Preventing early initiation will drastically reduce tobacco and nicotine use. We cannot allow e-cigarettes to undermine our progess in reducing tobacco consumption.”


“While the e-cigarette industry says that children, youth and non-smokers, are not being targeted to use e-cigarettes, the industry keeps opposing the proposed Bill, which will clearly protect these groups,” says Sanele Zulu of SATFYF. “In fact, studies conducted by ATIM found that of the at least 240 vape shops in South Africa, 39% are within a 10km radius of a University or college campus, and 65.3% are within a 20km radius of a University or college campus.  The market for these products is clear, and the industry says one thing and does another. We are mobilizing and educating youth in support of passing the Tobacco Control Bill now.” 


“With every delay in passing the Bill, more children and young people are becoming addicted to new nicotine products, while the burden on the health system, environment and economy caused by tobacco and nicotine products continues to grow,” says Nyatsanza. It’s time for government to pass the Bill and show leadership in Africa.” 



About Protect our Next

Health organisations forming part of the #protectournext partnership include the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA), the Heart and Stroke Foundation South Africa (HSFSA) and the South African Tobacco Free Youth Forum (SATFYF). Together, these organisations are steadfast in driving awareness of the dangers of tobacco and e-cigarettes, while campaigning for the Control of Tobacco and Electronic Delivery Systems Bill to be passed. 


About the Bill:

The Tobacco Control Bill requires that any enclosed public area is 100% smoke-free, and will make certain outdoor public places smoke-free too, providing protection for many South Africans who are often involuntarily exposed to second-hand smoke. It removes the requirement to provide for smoking areas in all enclosed public places, workplaces and on public conveyances and applies the 100% smoking ban to common areas of multi-unit residences. It further prohibits smoking in private dwellings used for commercial child care or education, and in cars carrying children under 18, rather than under 12.


The Bill introduces uniform plain packaging for all brands and pictorial warnings on all packages. Cigarette advertising at tills and the sale of cigarettes through vending machines will be prohibited. Importantly, the Bill also includes the regulation of e-cigarettes and when passed, e-cigarettes will finally be regulated.



Published papers:



1.     Agaku I, Egbe CO, Ayo-Yusuf O. Associations between electronic cigarette use and quitting behaviours among South African adult smokers. Tobacco Control. 2021 Jan 15:tobaccocontrol-2020-056102. doi: 10.1136/tobaccocontrol-2020-056102. EPub ahead of print. PMID: 33452210.

2.     Agaku, I, Egbe C, Ayo-Yusuf OA, Utilisation of smoking cessation aids among South African adult smokers: findings from a national survey of 18 208 South African adults. Family Medicine and Community Health 2021; 9(1), e000637.

3.     Agaku IT, Egbe CO, Ayo-Yusuf OA. Geospatial spread of e-cigarette vape shops in South Africa and the relationship with tobacco product use among adults. Health & Place 2021; 68, 102507.


Leonce Sessou, Executive Secretary of ATCA

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council 

Sharon Nyatsanza (PhD), Project & Communications Manager, NCAS

Sanele Zulu, Convenor: South African Tobacco Free Youth Forum

Zanele Mthembu, Public Health Policy and Development Consultant

Lorraine Govender, National Manager, Health Promotion, CANSA

Professor Lekan Ayo-Yusuf, Director of the Africa Centre for Tobacco Industry Monitoring and Policy Research (ATIM) at Sefako Makgatho Health Sciences University
Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa


Media Contact:
Tamaryn Brown
Tamaryn@connectmedia.co.za / Tamaryn@cart.agency
084 3510560

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Smoking is the single most preventable cause of death in the world. The World Health Organisation (WHO) says that in South Africa (SA) alone, smoking results in more than half of lung cancer deaths, 37% of chronic obstructive pulmonary disease deaths, and over 20% of cardiovascular deaths and tuberculosis (TB) deaths. Smoking-related TB deaths are especially prevalent in South Africa, due to a higher vulnerability of HIV-positive individuals to TB.  Because it attacks the lungs, the novel coronavirus (COVID-19) could be an especially serious threat to those who smoke or vape.

The new Control of Tobacco and Electronic Delivery Systems Bill will make it easier for South Africans to choose smoke-free lives, regulate the danger of e-cigarettes and decrease the impact of second-hand smoke on the majority of the population, who are non-smokers. Why is taking time to implement? Tobacco industry profits are at the expense of addicted smokers, their families, and public health.  Together, the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA) and the Heart and Stroke Foundation of South Africa are steadfast in campaigning for the new Bill to be passed. It’s time for our people and our government to show leadership in implementing global best practice to curb the onslaught of big tobacco. 

Zanele Mthembu, Public Health Development and Policy Consultant

Savera Kalideen, Executive Director of the National Council Against Smoking 

Sharon Nyatsanza, Project and Communications Manager, National Council Against Smoking 

Lorraine Govender, National Advocacy Co-Ordinator, Cancer Association of South Africa (CANSA)

Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council

Tamaryn Brown
Connect Media for Cart Agency
+27 (0) 84 3510560

Nirvana Kishoon 
Cart Agency
+27 (0) 82 823 3167


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