Welcome to the #ProtectourNext Press Office.

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Protect our Next advocacy organisations have launched a campaign calling for Big Tobacco to clean up its mess this World No Tobacco Day 31 May called ‘Susa Udoti Wakho - #yourbuttsstink’.  The 2022 World Health Organisation (WHO) theme - “Tobacco: Threat to our environment” - focuses on the damaging impact tobacco has on the planet throughout its lifecycle, including deforestation, erosion, water pollution and biodiversity damage through to the disposal of manufacturing waste and littering of cigarette butts. 

 

“We support the WHO message and our local campaign aims to raise awareness among the public on the polluting and damaging environmental impact of tobacco in South Africa –  including cultivation, production, distribution and waste. It gives tobacco users yet another reason to quit,”  says Dr. Sharon Nyatsanza, Deputy Director of the National Council Against Smoking. 

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The African Tobacco Control Alliance (ATCA) has joined South Africa’s public health organisations in calling for urgent regulation of e-cigarettes through the swift implementation of the long-awaited Control of Tobacco Products and Electronic Delivery Systems Bill, saying the Bill could have an impact well beyond South Africa’s borders.  

 

Leonce Sessou, Executive Secretary of ATCA, says “Global evidence reveals that e-cigs may create a new generation of young nicotine addicts and undermine progress in reducing tobacco use nicotine addiction. South Africa’s response to this new public health threat will serve as an example of how other African countries could regulate e-cigarettes. Protecting Africa’s youth from nicotine addiction and possible subsequent lifelong tobacco use will promote the health, society and economy of Africa.” 

 

 

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This Saturday, 30 October, the Mamelodi community will march from Stanza Bopape Sports Complex to Matimba Library Hall as they pledge to #Switchofftobacco in Mams. Local community leaders, school principals and teams from the Department of Environmental Health (DoEH) are joining forces with Protect our Next, a partnership of South Africa’s health organisations, to collect tobacco litter en route, which local learners will use to create larger than life tobacco education murals at their schools. 

The march will be followed by an event featuring community members, school principals, Protect our Next ambassadors, youth advocacy groups Youth with Passion, Ikamva Youth and the South African Tobacco Free Youth Forum (SATFYF), Pastor Pieter from the Royal Eagles Ministry at Silverton.  Successful quitter Nicholas Mokena will share his quit story. The programme incorporates dance, music and theatre featuring local company 6N9 Production. 

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Here’s your chance to ask all your questions live as we chat with the wonderful oncologist Dr Sithembile Ngidi to wrap up Breast Cancer Awareness Month.  Learn about reducing your risk of cancer, how and why smoking causes cancer, signs to watch out for and how to screen for cancer.  Lorraine Govender from CANSA will join the chat to share information on where to go for help and support, and to discuss how the new Tobacco Control Bill will better protect our health. 

See you on Sunday 31st October at 3pm on Facebook Live @protectournext. 

Click here for more and please share with your networks.    

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Smoking is the single most preventable cause of death in the world. The World Health Organisation (WHO) says that in South Africa (SA) alone, smoking results in more than half of lung cancer deaths, 37% of chronic obstructive pulmonary disease deaths, and over 20% of cardiovascular deaths and tuberculosis (TB) deaths. Smoking-related TB deaths are especially prevalent in South Africa, due to a higher vulnerability of HIV-positive individuals to TB.  Because it attacks the lungs, the novel coronavirus (COVID-19) could be an especially serious threat to those who smoke or vape.

The new Control of Tobacco and Electronic Delivery Systems Bill will make it easier for South Africans to choose smoke-free lives, regulate the danger of e-cigarettes and decrease the impact of second-hand smoke on the majority of the population, who are non-smokers. Why is taking time to implement? Tobacco industry profits are at the expense of addicted smokers, their families, and public health.  Together, the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA) and the Heart and Stroke Foundation of South Africa are steadfast in campaigning for the new Bill to be passed. It’s time for our people and our government to show leadership in implementing global best practice to curb the onslaught of big tobacco. 

Zanele Mthembu, Public Health Development and Policy Consultant

Savera Kalideen, Executive Director of the National Council Against Smoking 

Sharon Nyatsanza, Project and Communications Manager, National Council Against Smoking 

Lorraine Govender, National Advocacy Co-Ordinator, Cancer Association of South Africa (CANSA)

Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council

   
Tamaryn Brown
Connect Media for Cart Agency
+27 (0) 84 3510560
tamaryn@connectmedia.co.za
tamaryn@cart.agency

Nirvana Kishoon 
Cart Agency
+27 (0) 82 823 3167
nirvana@cart.agency

 

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