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Learners across the country are hard at work creating striking mural artworks on winning by not smoking through a national tobacco education initiative that forms part of the National Department of Health ‘Sibo Manqoba!’ campaign.  The DOH has joined forces with government departments and leading health NGOs to roll out the Sibo Manqoba! campaign, which aims to raise awareness of tobacco and e-cigarette harms, encourage tobacco users to quit and prevent non-users from starting.  “Sibo Manqoba means ‘we are winners’. We’re calling on South Africans to conquer tobacco and win the battle against the debilitating health impact tobacco has on our nation,” says Dr Tshimi Lynn Moeng-Mahlangu, Chief Director: Health Promotion, Nutrition, Oral Health in the Department of Health. 

 

With a strong focus on the youth, Sibo Manqoba has launched with a national tobacco education mural competition, schools pledge and education days delivered in partnership with the Department of Environmental Health (DoEH) and Protect our Next organisations – the NCAS, the Cancer Association of South Africa (CANSA), the SA Medical Research Council (SAMRC) the Heart and Stroke Foundation South Africa (HFSA) and the South African Tobacco Free Youth Forum (SATFYF).

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Smoking is the single most preventable cause of death in the world. The World Health Organisation (WHO) says that in South Africa (SA) alone, smoking results in more than half of lung cancer deaths, 37% of chronic obstructive pulmonary disease deaths, and over 20% of cardiovascular deaths and tuberculosis (TB) deaths. Smoking-related TB deaths are especially prevalent in South Africa, due to a higher vulnerability of HIV-positive individuals to TB.  Because it attacks the lungs, the novel coronavirus (COVID-19) could be an especially serious threat to those who smoke or vape.

The new Control of Tobacco and Electronic Delivery Systems Bill will make it easier for South Africans to choose smoke-free lives, regulate the danger of e-cigarettes and decrease the impact of second-hand smoke on the majority of the population, who are non-smokers. Why is taking time to implement? Tobacco industry profits are at the expense of addicted smokers, their families, and public health.  Together, the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA) and the Heart and Stroke Foundation of South Africa are steadfast in campaigning for the new Bill to be passed. It’s time for our people and our government to show leadership in implementing global best practice to curb the onslaught of big tobacco. 

Zanele Mthembu, Public Health Development and Policy Consultant

Savera Kalideen, Executive Director of the National Council Against Smoking 

Sharon Nyatsanza, Project and Communications Manager, National Council Against Smoking 

Lorraine Govender, National Advocacy Co-Ordinator, Cancer Association of South Africa (CANSA)

Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council

   
Tamaryn Brown
Connect Media for Cart Agency
+27 (0) 84 3510560
tamaryn@connectmedia.co.za
tamaryn@cart.agency

Nirvana Kishoon 
Cart Agency
+27 (0) 82 823 3167
nirvana@cart.agency

 

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