Still unregulated, e-cigarette products are patently marketed to South African children and easily accessible. In shopping malls, colourful e-cigarette kiosks are in plain sight. Sleek designs and thousands of youth-friendly flavours increase product appeal and create a perception that these products are safe, fuelling youth e-cigarette uptake. 

Advertising, use of attractive flavours, influencers and point-of-sale marketing that appeals to youth are well-known tactics that have been employed by tobacco companies to attract a young market and find “replacement” smokers to maintain their market share and profits – creating another generation addicted to nicotine. While restrictions on these marketing avenues have been imposed on tobacco products, the introduction of e-cigarettes or vape products threatens to undo this progress, says Dr Sharon Nyatsanza, Deputy of the National Council against Smoking (NCAS). 

Placing children at the centre of conversations on better regulation of these novel products is critical for public health, argue the Protect our Next partners, a coalition of South Africa’s leading health organisations including NCAS.  

The National Council of Smoking (NCAS) welcomes the tax on e-cigarettes and lauds the Minister of Finance for stepping in to close the regulatory gap in this area that has existed for over 10 years. Children who start using e-cigarettes are at risk of addiction and are more likely to progress to smoking tobacco cigarettes. High taxes can prevent this, as raising the price can deter children from starting to use e-cigarettes. It also protects public health, as e-cigarettes are linked to serious health risks, including heart and lung diseases as well as a high risk of stroke.  However, the paltry tax increase of R1.03 per pack of 20 cigarettes cannot be justified in either health or fiscal terms.

This Saturday, 30 October, the Mamelodi community will march from Stanza Bopape Sports Complex to Matimba Library Hall as they pledge to #Switchofftobacco in Mams. Local community leaders, school principals and teams from the Department of Environmental Health (DoEH) are joining forces with Protect our Next, a partnership of South Africa’s health organisations, to collect tobacco litter en route, which local learners will use to create larger than life tobacco education murals at their schools. 

The march will be followed by an event featuring community members, school principals, Protect our Next ambassadors, youth advocacy groups Youth with Passion, Ikamva Youth and the South African Tobacco Free Youth Forum (SATFYF), Pastor Pieter from the Royal Eagles Ministry at Silverton.  Successful quitter Nicholas Mokena will share his quit story. The programme incorporates dance, music and theatre featuring local company 6N9 Production. 

Here’s your chance to ask all your questions live as we chat with the wonderful oncologist Dr Sithembile Ngidi to wrap up Breast Cancer Awareness Month.  Learn about reducing your risk of cancer, how and why smoking causes cancer, signs to watch out for and how to screen for cancer.  Lorraine Govender from CANSA will join the chat to share information on where to go for help and support, and to discuss how the new Tobacco Control Bill will better protect our health. 

See you on Sunday 31^st October at 3pm on Facebook Live @protectournext. 

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