Welcome to the #ProtectourNext Press Office.

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Tobacco control advocates and health organisations are reacting strongly to the damning report on BAT activities in Africa, British American Tobacco in South Africa: Any Means Necessary, published by global tobacco industry watchdog STOP. BAT activities are further exposed in an investigation by BBC Panorama: Dirty Secrets of the Cigarette Business.   BAT, one of the world’s largest tobacco companies, appears to have crossed the line of ethics and legality to keep people addicted to its products, stifling attempts to reduce tobacco use.  According to the reports, BAT used potentially questionable payments to try to influence tobacco control policies and undermine competitors. The company allegedly paid varying amounts to politicians, journalists, competitors’ staff and more. Analysis of leaked industry documents and court affidavits suggests BAT was engaged in possibly illegal informant networks, state capture and the potential smuggling of its own products in Africa. As is to be expected, BAT has denied the charges. 

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Smoking is dangerous for all sexes and ages, and can lead to disease, and even death. But, for women, smoking poses unique challenges. We have all heard the warnings about smoking, especially the increased risk of a number of cancers, cardiovascular and respiratory diseases, but we should also be aware of additional health risks for women, such as the impacts on female reproductive health and cervical cancer. Nicotine inhibits oestrogen, with multiple negative effects on women’s health.  And while the serious increased health risks may not seem as tangible to young women who smoke – yellow teeth, foul breath, painful periods and early wrinkles could be. 

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Smoking harms and kills both men and women, but women face unique and even greater health risks from smoking than men.  This Women’s Month, health organisations forming part of the #protectournext partnership, including the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA), the South African Medical Research Council (SAMRC) and the Heart and Stroke Foundation of South Africa (HSFSA), are driving awareness of these risks and encouraging women to quit through the Tobacco: The Ugly Truth campaign. 

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Tobacco use is the preventable cause of cancer in the world. Estimates suggest that approximately one-third of all cancers are caused by tobacco use. In South Africa, lung cancer features among the top five cancers in the country. 

In support of World Lung Cancer Day on 1 August, the Protect our Next partner organisation, Cancer Association of South Africa (CANSA) is calling for more awareness and understanding of lung cancer risk factors, particularly smoking, as well as emphasising the importance of screening and early detection.  “The best way to lower your risk of lung cancer is to avoid tobacco smoke completely. It’s never too late to stop smoking, but the sooner you stop, the better,” says Lorraine Govender, National Manager: Health Promotion for CANSA.

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Smoking is the single most preventable cause of death in the world. The World Health Organisation (WHO) says that in South Africa (SA) alone, smoking results in more than half of lung cancer deaths, 37% of chronic obstructive pulmonary disease deaths, and over 20% of cardiovascular deaths and tuberculosis (TB) deaths. Smoking-related TB deaths are especially prevalent in South Africa, due to a higher vulnerability of HIV-positive individuals to TB.  Because it attacks the lungs, the novel coronavirus (COVID-19) could be an especially serious threat to those who smoke or vape.

The new Control of Tobacco and Electronic Delivery Systems Bill will make it easier for South Africans to choose smoke-free lives, regulate the danger of e-cigarettes and decrease the impact of second-hand smoke on the majority of the population, who are non-smokers. Why is taking time to implement? Tobacco industry profits are at the expense of addicted smokers, their families, and public health.  Together, the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA) and the Heart and Stroke Foundation of South Africa are steadfast in campaigning for the new Bill to be passed. It’s time for our people and our government to show leadership in implementing global best practice to curb the onslaught of big tobacco. 

Zanele Mthembu, Public Health Development and Policy Consultant

Savera Kalideen, Executive Director of the National Council Against Smoking 

Sharon Nyatsanza, Project and Communications Manager, National Council Against Smoking 

Lorraine Govender, National Advocacy Co-Ordinator, Cancer Association of South Africa (CANSA)

Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council

   
Tamaryn Brown
Connect Media for Cart Agency
+27 (0) 84 3510560
tamaryn@connectmedia.co.za
tamaryn@cart.agency

Nirvana Kishoon 
Cart Agency
+27 (0) 82 823 3167
nirvana@cart.agency

 

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