Welcome to the #ProtectourNext Press Office.

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Dr Sharon Nyatsanza of the National Council Against Smoking (NCAS) says a respiratory pandemic is an opportune time for an increased focus on tobacco control, especially as new evidence shows a strong link between smoking and increased risks of severe COVID-19. According to UK Biobank research published in a leading respiratory journal, Thoraxsmoking increases the chances of developing severe COVID-19 symptoms by 80% and increases the risk of death by 511%, for smokers who smoke 20 or more cigarettes a day. 

 

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A new initiative to #SwitchoffTobacco in Mamelodi launches this week. A dynamic team of Protect our Next ambassadors will be educating the Mamelodi community about the dangers of tobacco and e-cigarettes and explaining how the new Tobacco Control Bill will better protect communities.  Community media and social channels will carry #SwitchoffTobacco discussions, while the ambassadors visit local schools, churches, taxi ranks, malls, traders and community hotspots over the next month with an engaging edutainment programme that encourages the whole community to pledge to be tobacco free. 

 

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The South African government is not doing enough to stop tobacco industry interference with policy. This is revealed by the 2021 Tobacco Industry Interference Index Report (index) for South Africa launched today. The index is an annual review of how governments protect public health policies from tobacco industry influence. The index shows a decline in efforts to protect government policy and processes from tobacco industry influence. South Africa has deteriorated 6 points indicating increases in tobacco industry interference. The index also confirms calls for a tighter grip on tobacco company activities. 

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Tobacco control advocates and health organisations are reacting strongly to the damning report on BAT activities in Africa, British American Tobacco in South Africa: Any Means Necessary, published by global tobacco industry watchdog STOP. BAT activities are further exposed in an investigation by BBC Panorama: Dirty Secrets of the Cigarette Business.   BAT, one of the world’s largest tobacco companies, appears to have crossed the line of ethics and legality to keep people addicted to its products, stifling attempts to reduce tobacco use.  According to the reports, BAT used potentially questionable payments to try to influence tobacco control policies and undermine competitors. The company allegedly paid varying amounts to politicians, journalists, competitors’ staff and more. Analysis of leaked industry documents and court affidavits suggests BAT was engaged in possibly illegal informant networks, state capture and the potential smuggling of its own products in Africa. As is to be expected, BAT has denied the charges. 

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Smoking is the single most preventable cause of death in the world. The World Health Organisation (WHO) says that in South Africa (SA) alone, smoking results in more than half of lung cancer deaths, 37% of chronic obstructive pulmonary disease deaths, and over 20% of cardiovascular deaths and tuberculosis (TB) deaths. Smoking-related TB deaths are especially prevalent in South Africa, due to a higher vulnerability of HIV-positive individuals to TB.  Because it attacks the lungs, the novel coronavirus (COVID-19) could be an especially serious threat to those who smoke or vape.

The new Control of Tobacco and Electronic Delivery Systems Bill will make it easier for South Africans to choose smoke-free lives, regulate the danger of e-cigarettes and decrease the impact of second-hand smoke on the majority of the population, who are non-smokers. Why is taking time to implement? Tobacco industry profits are at the expense of addicted smokers, their families, and public health.  Together, the National Council Against Smoking (NCAS), the Cancer Association of South Africa (CANSA) and the Heart and Stroke Foundation of South Africa are steadfast in campaigning for the new Bill to be passed. It’s time for our people and our government to show leadership in implementing global best practice to curb the onslaught of big tobacco. 

Zanele Mthembu, Public Health Development and Policy Consultant

Savera Kalideen, Executive Director of the National Council Against Smoking 

Sharon Nyatsanza, Project and Communications Manager, National Council Against Smoking 

Lorraine Govender, National Advocacy Co-Ordinator, Cancer Association of South Africa (CANSA)

Professor Pamela Naidoo, CEO, The Heart and Stroke Foundation of South Africa

Dr Catherine Egbe, Specialist Scientist: Alcohol, Tobacco and other Drug Research Unit, South African Medical Research Council

   
Tamaryn Brown
Connect Media for Cart Agency
+27 (0) 84 3510560
tamaryn@connectmedia.co.za
tamaryn@cart.agency

Nirvana Kishoon 
Cart Agency
+27 (0) 82 823 3167
nirvana@cart.agency

 

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